Ross Bernstein

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance business speaker who’s keynoted conferences on ALL SEVEN continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times, and USA Today. He’s spent the better part of the past 25 years studying the DNA of championship teams and his program, “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, but also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace. As a working member of the media in his home state of Minnesota, Ross has unique behind-the-scenes access to all of the local sports franchises in the area, including the Vikings, Twins, Timberwolves, Wild, and Gophers. As such, he spends lots of his time in dugouts, clubhouses, locker rooms, and press boxes — and it’s here where Ross has met and interviewed thousands of professional athletes over the years. Ross’ program is all about the DNA of what makes champions in sports so unique and how that relates to business. There are reasons certain teams win consistently, whereas others don’t… and he explains why.