Cheryl McKenna

A 24-year veteran of the merchant services industry, Cheryl McKenna helps dental Office Managers find profit within their patient payment systems. Quantifying those bottom-line contributions sets up that manager for raises, bonuses, and exciting line items on a resume: the tools needed for career advancement and personal financial gains.

Cheryl refuses to have a boring workday and tries to make everyone she encounters smile, laugh, or both. She teaches and consults on all aspects of electronic payments, systems, and how to save money to increase profits.

She is honored to have worked with hundreds of AADOM practices over the past 11 years.

Eric Cohen

A veteran of the finance industry, Eric Cohen founded Merchant Advocate in 2007. After his extensive experience in the merchant services industry, he was determined to create a fair value proposition and transparency for merchants with their credit card processors. He established Merchant Advocate to act as a trusted advisor on behalf of all size and categories of businesses. As the CEO and founder of Merchant Advocate, Eric leads the team with passion that comes from saving merchants over $250MM in excess fees. He is always striving to help business owners save money. His unique vision has driven the development of an entirely new industry of Advocacy in Merchant Services. Prior to founding Merchant Advocate, Eric held various sales and training positions in the industry, gearing up for the formation of his own organization as an independent advocate for merchants. Eric earned his undergraduate degree in Communications from Rutgers College and his MBA from the Graziadio School of Business and Management at Pepperdine University. Eric lives in New Jersey with his beautiful wife and three adorable daughters.

Heather Colicchio

Heather Colicchio is the founder and president of the American Association of Dental Office Management (AADOM). AADOM is the largest professional organization in the nation for dental business team members. Heather is passionate about small business and entrepreneurship. She enjoys collaboration and loves working in the dental industry.

Josh Zieglowsky

Josh Zieglowsky is the co-founder of ERC Specialists and has been an entrepreneur for almost 20 years. When Josh first learned about the ERC, he spoke to some CPAs and payroll firms but was unsuccessful in finding a solution for his company’s filings, so he took it upon himself to help other businesses receive this credit from the government. He took the approach of the book “Who not How” to hire top experts who specialize in this niche program. With his dream team in place, Josh now leads business development and marketing at ERC Specialists.