Approved for 1 CE towards AADOM Designations

We all know that word-of-mouth referrals attract the best patients. The challenge has always been, how do you amplify word-of-mouth? This is where patient video testimonials come in as the breakthrough in marketing we've been waiting for, perhaps for decades. Patient testimonials digitize word-of-mouth so that it can be maximized and used in many areas of practice marketing, including several free media platforms.

Many practices are struggling with using advertising to promote their practice because it's very hard to distinguish yourself, with everyone offering the same discounts. And, of course, discounts very often attract the worst type of patient.

Patient video testimonials, on the other hand, attract patients like your patients. Further, they also create an initial level of trust that advertising doesn't do.

But most importantly, they are incredibly versatile as a marketing tool. They can be used on your website and YouTube, as social media content, and in email promotions to your patients. As a bonus, Google loves video, so these testimonials also increase your website’s SEO.

Video testimonials are also the most persuasive marketing tool because they are authentic. This only applies when it is a simple video recorded by their patient on their phone unedited and unrehearsed. That's what makes them so believable.

Fred Joyal has spent the past 30 years helping patients helping practices acquire patients. He believes there is nothing more powerful or versatile than patient video testimonials. This course goes into detail on how to maximize video testimonials to attract more patients like your best patients, as well as the technology that streamlines the process, making it much easier than ever. The result is you’ll save time and increase production with less spending.

Course Learning Objectives:

• The most effective way to request patient video testimonials
• Why video has become the most powerful and persuasive medium for practice promotion
• The simplest and most efficient ways to store and manage videos
• 6 No-cost ways to use patient videos to attract ideal patients